Design Director

As Design Director at Linksoul, I lead the creative vision for the launch of any and all seasonal product lines. Crafted and executed long term product strategy with associated roadmaps partnered with Ecomm, Marketing, and planning teams to ensure business objectives were being met. Introduced new manufacturing partners to help with moq’s and inventory risk. Helped define and implement effective processes to optimize operational workflow between cross-functional teams. Worked very closely with Marketing to put together seasonal go-to market plans, product launches, execute photoshoots, campaigns, and oversee product messaging to ensure brand authenticity.