Oversaw Men’s and Women’s Apparel Design Team and Sales to ensure expectations and deadlines were met by VP of Design. Pushed innovation for all activewear categories; technical outerwear, knits, wovens, and bottoms. Developed and created SMU styles for international partners Mexico and India along with domestic accounts Sams, Costco, and Fleet Farm. Collaborated with category designers to creat seasonal concepts that aligned with brand vision as well as keeping everything production friendly to satisfy margin goals.